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- Title
Clínica de Occidente: Franca Recuperación.
- Authors
CAMILO FERNÁNDEZ, FERNANDO; ASSIS REVEIZ, JORGE KARIM
- Abstract
This document describes how the use of a solid strategic plan and suitable tactic implementation can overcome unfavorable conditions in poorly managed organizations that have to operate in a strongly regulated environment under the strong influence of powerful economic groups. This case study discusses the history of Clínica Occidente in Cali until 2011. It went from being a highly profitable institution that focused on middle and high-income patients to having to file for bankruptcy under the 2004 Bankruptcy Act as a result of the implementation of a new health system in 1993. Having undergone an effective strategic planning process in alignment with the environment, the clinic has experienced a remarkable recovery that has taken it to a leading position in the industry.
- Subjects
STRATEGIC planning; BANKRUPTCY; LEADERSHIP; HEALTH facilities; CLINICS; CASE studies
- Publication
Estudios Gerenciales, 2012, Vol 28, Issue 124, p229
- ISSN
0123-5923
- Publication type
Article
- DOI
10.1016/S0123-5923(12)70223-1