The article illustrates the impact of the McCall Winter Carnival in Idaho, with its snow sculpture and the Mardi Gras parade, on the community. It shows how the local residents reflect on and negotiate major alleged controversial socioeconomic transformations. It says the purpose of the festival is to generate income during the slowdown of economy in the winter season, and this has been vouched by the Chamber of Commerce, but many local businesses claim they do not earn from the festival.