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- Title
From catch-up TV to online TV: digital broadcasting and the case of BBC iPlayer.
- Authors
Grainge, Paul; Johnson, Catherine
- Abstract
The article discusses repositioning and reconceptualization of British Broadcasting Corp.'s iPlayer internet streaming platform, in an attempt understand and rationalize its own role as a digital broadcaster in ways to extend and diverge from its previous strategy. It mentions discourses, dispositions and tactics that have coalesced around iPlayer in managerial discourse. It also mentions development of an organizational structure that invited thinking across the television/new media divide.
- Subjects
BRITISH Broadcasting Corp.; STREAMING technology; MARKET repositioning; ORGANIZATIONAL structure; DIGITAL divide
- Publication
Screen, 2018, Vol 59, Issue 1, p21
- ISSN
0036-9543
- Publication type
Article
- DOI
10.1093/screen/hjy002