Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePR's 'pit bull' takes on open access.AuthorsGiles, JimAbstractThe article reviews the book "Nail 'Em!: Confronting High-Profile Attacks on Celebrities and Businesses," by Eric Dezenhall.SubjectsNAIL 'Em!: Confronting High-Profile Attacks on Celebrities &; Businesses (Book); DEZENHALL, Eric; PUBLIC relations; NONFICTIONPublicationNature, 2007, Vol 445, Issue 7126, p347ISSN0028-0836Publication typeBook ReviewDOI10.1038/445347a