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- Title
On the Use of Component Scores in the Presence of Group Structure.
- Authors
Dillon, William R.; Mulani, Narendra; Frederick, Donald G.
- Abstract
Examination of the properties of component scores in the presence of group structure shows that the first few components extracted, typically viewed as most informative regarding total variance, do not necessarily contain the most information across group differences. A method for identifying informative components that account for across group differences is presented and illustrated.
- Subjects
PRINCIPAL components analysis; FACTOR analysis; CONSUMER behavior research; ANALYSIS of variance; SOCIAL groups research; COST analysis; MATHEMATICAL statistics; COMPONENTIAL analysis (Linguistics); PREFERENCE heterogeneity; STATISTICAL correlation; STATISTICS
- Publication
Journal of Consumer Research, 1989, Vol 16, Issue 1, p106
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/209198