We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Not Telling the Whole Story: Teen Deception in Purchasing.
- Authors
Bristol, Terry; Mangleburg, Tamara F.
- Abstract
Teenagers may engage in consumption behaviors that their parents may not approve of as one way of asserting independence. Such behaviors may lead teens to attempt to deceive their parents about purchases. This research examined teens' tendency toward such deception. The authors conceptualize deception as being related to the family communication environment and the shopping context in which it takes place. Some family communication environments may stifle open discussion of products and purchases, thereby encouraging teen deception. Moreover, certain patterns of family communication may socialize teens to focus on standards exogenous to the family that, in turn, lead to a greater propensity to deceive. Susceptibility to normative peer influence, the extent of television viewing, and teen materialism may partially mediate tire effects of the family communication environment. Except for television viewing, the authors' predictions are generally supported by the data collected from a sample of high school students.
- Subjects
TEENAGE consumers; CONSUMPTION (Economics); DECEPTION; FAMILY communication; PEER pressure; TELEVISION viewers; MASS media &; teenagers
- Publication
Journal of the Academy of Marketing Science, 2005, Vol 33, Issue 1, p79
- ISSN
0092-0703
- Publication type
Article
- DOI
10.1177/0092070304269754