We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
CORPORATE REPUTATION'S PLACE IN MEASURING BUSINESS PERFORMANCE.
- Authors
IRINA, IOANA
- Abstract
The growing research interest into corporate reputation is explained by its potential to create, maintain and increase financial performance. Favorable corporate reputations are intangible assets that offer a strategic competitive advantage to firms, explaining the relationship between reputation and profits. A new paradigm appeared while considering this dependence: does corporate reputation lead to value creation or does profit come first? Researchers investigated if profit is a cause or an effect of a good reputation, but opinions are different. This paper illustrates how a good reputation can increase a company's performance by offering an overview of existing studies in the field.
- Subjects
CORPORATE image; BUSINESS performance measurement; FINANCIAL performance; INTANGIBLE property; COMPETITIVE advantage in business; BUSINESS enterprises; VALUE creation
- Publication
Yearbook of the 'Gheorghe Zane' Institute of Economic Researches - JASSY / Anuarul Institutului de Cercetări Economice 'Gheorghe Zane' Iaşi, 2014, Vol 23, Issue 1, p99
- ISSN
1453-4061
- Publication type
Article