Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Market Makers: How Leading Companies Create and Win Markets.AuthorsKatz, Jeffrey P.; Sprehe, Nancy K.AbstractThe article reviews the book "The Market Makers: How Leading Companies Create and Win Markets," by Daniel F. Spulber.SubjectsMARKET Makers: How Leading Companies Create &; Win Markets, The (Book); SPULBER, Daniel F.; STRATEGIC planning; NONFICTIONPublicationAcademy of Management Executive, 1999, Vol 13, Issue 1, p118ISSN1079-5545Publication typeBook ReviewDOI10.5465/AME.1999.1567397