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- Title
The effects of low cost carrier entry in the Turkish Airline industry.
- Authors
Aydemir, Resul; Haytural, Cihad
- Abstract
The paper examines the impact of low-cost carrier Pegasus Airlines' entry on Turkish Airlines' yields in domestic and international routes. We find that Turkish Airlines' yields are lower in both types of routes in response to entry. Moreover, the LCC entry affects domestic routes substantially more than international routes. Due to lower fares and heightened competition, the number of passengers has more than quadrupled in the last decade. Hence, we argue that Pegasus entry has been instrumental in transforming the Turkish Airline industry, which has become more dynamically competitive recently.
- Subjects
PEGASUS Hava Tasimaciligi AS; LOW cost airlines; TURKISH Airlines Inc.; AIRLINE rates; COMPETITION in the airline industry; MARKET entry; PRICING
- Publication
Eurasian Economic Review, 2016, Vol 6, Issue 1, p111
- ISSN
1309-422X
- Publication type
Article
- DOI
10.1007/s40822-015-0039-0