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- Title
Better Business: How the B Corp Movement Is Remaking Capitalism.
- Authors
Antolín-López, Raquel
- Abstract
Finally, chapter 11 addresses the importance of reaching consumers and outlines how companies can communicate their B Corp status to create consumer awareness. Chapter 8 illustrates how the B Corp movement, initially occurring in the United States, has expanded globally to other regions and countries through successful stories of entrepreneurs and business leaders who adapted B Corps standards to different contexts.
- Subjects
CORPORATE sustainability; CAPITALISM; BENEFIT corporations (Business structure); EMISSIONS (Air pollution); BUSINESS ethics
- Publication
Business Ethics Quarterly, 2022, Vol 32, Issue 2, p348
- ISSN
1052-150X
- Publication type
Book Review
- DOI
10.1017/beq.2022.4