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- Title
CHARTING MANAGERIAL READING PREFERENCES IN RELATION TO POPULAR MANAGEMENT THEORY BOOKS.
- Authors
Pagel, Sonya; Westerfelhaus, Robert
- Abstract
Popular management theories are a prominent fixture of the contemporary American business landscape. Past research regarding these theories has focused on what drives interest in a particular theory. This reader-based study departs from this tradition and focuses instead on how managers report they prefer to read the books used to promote popular management theories. Through a semiotic analysis of data gathered from surveys administered to and interviews conducted with 22 managers, this study identifies the main features and charts the organizing principles of the rules that guide managerial reading preferences, identifies influences shaping these rules, and points out how enactment of these rules influences the acquisition of knowledge about popular management theories.
- Subjects
BUSINESS writing; MANAGEMENT literature; THEORY of knowledge; MANAGEMENT; INDUSTRIAL surveys; STUDY &; teaching of organizational effectiveness; MANAGEMENT science research; BUSINESS literature; KNOWLEDGE management; INTEREST inventories
- Publication
Journal of Business Communication, 2005, Vol 42, Issue 4, p420
- ISSN
0021-9436
- Publication type
Article
- DOI
10.1177/0021943605276803