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- Title
COMMUNICATION and MANAGEMENT INFORMATION SYSTEMS: A New Horizon.
- Authors
Lord, Jr., William J.
- Abstract
With the emergence of the computer, the role of the business communicator—traditionally an information specialist in research, writing, and teaching—is changing markedly. This paper explores some of the directions and emphases of change and considers the future's demands on higher education in business.
- Subjects
COMMUNICATION specialists; INFORMATION resources management; COMPUTERS; BUSINESS communication; INFORMATION resources; BUSINESS education; PROFESSIONAL education; MANAGEMENT information systems; ORGANIZATIONAL change; ORGANIZATIONAL communication
- Publication
Journal of Business Communication, 1969, Vol 7, Issue 1, p23
- ISSN
0021-9436
- Publication type
Article
- DOI
10.1177/002194366900700104