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- Title
El color como signo. Reflexiones sobre el diseño de mensajes visuales.
- Authors
Castañeda Marulanda, Walter; Villa Carmona, Gustavo A.
- Abstract
This article brings together a series of approaches on the conception and use of color in the field of visual design. It is based on the consideration that the use of color is closely related to the context the communication systems or products proposed by this professional field are directed to. The document also deals with other elements that participate in the elaboration of the message or the visual piece through the understanding of color that, as a visual sign, is present in the communicational product received by people. Finally, the text shares the result of the reflection on how semiology and communication address the issue of color and highlights its importance in the configuration of visual messages.
- Publication
Kepes, 2018, Vol 15, Issue 18, p81
- ISSN
1794-7111
- Publication type
Article
- DOI
10.17151/kepes.2018.15.18.4