Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Downside of Product Bundle Customization.AuthorsSeokhwa Hong, Jennifer; Bonezzi, Andrea; Meyvis, TomSubjectsPRODUCT bundling; CUSTOMIZATION; CONSUMER behaviorPublicationAdvances in Consumer Research, 2019, Vol 47, p627ISSN0098-9258Publication typeArticle