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- Title
DOES PATRIOTISM HAVE ANY MARKETING VALUE - EXPLORATORY FINDINGS FOR THE "CRAFTED WITH PRIDE IN U.S.A." CAMPAIGN.
- Authors
Daser, Sayeste; Meric, Havva J.
- Abstract
This paper is an initial effort to report findings related to consumer response shown to "Buy-American" themes. It is hoped that it will encourage rigorous future research that would study marketing effectiveness of patriotic appeals. The findings of the exploratory study and opinion polls reported here point to growing protectionist attitudes.
- Subjects
NORTH Carolina; UNITED States; PATRIOTISM; BUY American policy; PROTECTIONISM; EXPORT &; import trade of commercial products; PUBLIC opinion polls; CONSUMERS; WILLINGNESS to pay; TELEPHONE surveys; ECONOMICS
- Publication
Advances in Consumer Research, 1987, Vol 14, Issue 1, p536
- ISSN
0098-9258
- Publication type
Article