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On The Log-Linear Analysis Of Multiple Response Data .
- Published in:
- Marketing Letters, 2000, v. 11, n. 4, p. 349, doi. 10.1023/A:1008189229857
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- Article
Gender Differences In Information Processing Confidence in an Advertising Context: A Preliminary Study.
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- Advances in Consumer Research, 1997, v. 24, n. 1, p. 443
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- Article
INFLUENCE OF BRAND COMMITMENT AND CLAIM STRATEGY ON CONSUMER ATTITUDES.
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- Advances in Consumer Research, 1987, v. 14, n. 1, p. 510
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- Article
Toward a Better Understanding of the Role of Advertising Message Involvement in Ad Processing.
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- Psychology & Marketing, 1993, v. 10, n. 4, p. 301, doi. 10.1002/mar.4220100405
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- Article
Parental Restrictive Mediation and Children's Violent Video Game Play: The Effectiveness of the Entertainment Software Rating Board (ESRB) Rating System.
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- Journal of Public Policy & Marketing, 2017, v. 36, n. 1, p. 70, doi. 10.1509/jppm.15.071
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- Article
From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being.
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- Journal of Public Policy & Marketing, 2011, v. 30, n. 1, p. 5, doi. 10.1509/jppm.30.1.5
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- Article
Mothers' attitudes toward 900-number advertising directed at children.
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- Journal of Public Policy & Marketing, 1995, v. 14, n. 1, p. 108
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- Article
Parental Perceptions of Toy-based Programs: An Exploratory Analysis.
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- Journal of Public Policy & Marketing, 1992, v. 11, n. 1, p. 63
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- Article
An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy.
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- Journal of Public Policy & Marketing, 1990, v. 9, n. 1, p. 85
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- Publication type:
- Article
Advertisers' Implementation of CARU Guidelines for Advertising Targeted at Children.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 2, p. 27, doi. 10.1080/10641734.2007.10505214
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- Publication type:
- Article
Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 1, p. 53, doi. 10.1080/10641734.2005.10505173
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- Publication type:
- Article
Context Effects in the Measurement of Attitude Toward the Advertisement.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2002, v. 24, n. 1, p. 11, doi. 10.1080/10641734.2002.10505124
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- Publication type:
- Article
Antecedents of mothers' attitudes toward the FTC's rule for 900-number advertising directed at...
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 49, doi. 10.1080/10641734.1999.10505094
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- Article
Advertising Message Involvement: The Role of Enduring and Situational Factors.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 1, p. 51, doi. 10.1080/10641734.1999.10505088
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- Publication type:
- Article
A Revised Model of Advertising Processing: Extending the Dual Mediation Hypothesis.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 53, doi. 10.1080/10641734.1995.10505032
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- Article
Understanding Parental Concern About Toy-Based Programming: New Insights From Socialization Theory.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1994, v. 16, n. 2, p. 59, doi. 10.1080/10641734.1994.10505019
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- Article
Defining, Operationalizing, and Using Involvement in Advertising Research: A Review.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 21, doi. 10.1080/10641734.1993.10504994
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- Publication type:
- Article
An Examination of Factors Mediating and Moderating Advertising's Effect on Brand Attitude Formation.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 23, doi. 10.1080/10641734.1992.10504977
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- Article
It all depends on how you define persuasion.
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- 2008
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- Letter
Steady Persuasion.
- Published in:
- Marketing Research, 2007, v. 19, n. 4, p. 30
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- Article
Under the influence.
- Published in:
- Marketing Research, 2004, v. 16, n. 1, p. 34
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- Publication type:
- Article
Consumer reactions to environmentally irresponsible sourcing practices: An intentionality and motive perspective.
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- Journal of Supply Chain Management, 2024, v. 60, n. 3, p. 39, doi. 10.1111/jscm.12320
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- Article
Socializing Children About Television: An Intergenerational Study.
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- Journal of the Academy of Marketing Science, 2001, v. 29, n. 3, p. 276, doi. 10.1007/BF02890785
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- Article
Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation.
- Published in:
- Journal of Consumer Affairs, 2018, v. 52, n. 3, p. 595, doi. 10.1111/joca.12177
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- Publication type:
- Article
Parenting Orientations as Antecedents of Children's Violent Videogame Play.
- Published in:
- Journal of Consumer Affairs, 2016, v. 50, n. 2, p. 430, doi. 10.1111/joca.12096
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- Article