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- Title
PRODUCT FAMILIARITY: CRITICAL COMMENTS ON SELECTED STUDIES AND THEORETICAL EXTENSIONS.
- Authors
Sirgy, M. Joseph
- Abstract
This paper addresses a number of conceptual and methodological issues involving product familiarity. First, some of the general conceptualization and measurement problems were discussed. Second, the studies of Marks and Olson (1981), Tan and Dolich (1981), and Johnson and Russo (1981) were critized for their weaknesses. Third, an eclectic cognitive view of product familiarity was introduced. And finally, recommendations for future research involving product familiarity were suggested.
- Subjects
CONSUMER goods; CONSUMER behavior; CONSUMER research; CONSUMER attitudes; HUMAN behavior; ATTITUDE (Psychology); COGNITION; RESEARCH; METHODOLOGY
- Publication
Advances in Consumer Research, 1981, Vol 8, Issue 1, p156
- ISSN
0098-9258
- Publication type
Article