Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBrand Logo Recognition by Children Aged 3 to 6 Years.AuthorsFischer, Paul M.; Schwartz, Meyer P.; Richards, Jr., John W.; Goldstein, Adam O.; Rojas, Tina H.AbstractDiscusses a study on the influence of advertising on young children. Measurement of product logo recognition by children aged three to six years; Level of recognition of cigarette logos; Methodology and result of the study.SubjectsADVERTISING &; children; CIGARETTE advertising; LOGOS (Symbols); METHODOLOGY; RECOGNITION (Psychology)PublicationJAMA: Journal of the American Medical Association, 1991, Vol 266, Issue 22, p3145ISSN0098-7484Publication typeArticleDOI10.1001/jama.1991.03470220061027