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- Title
How Do Ads Mean? New Directions in Cultural Advertising Research.
- Authors
Holt, Douglas B.
- Abstract
The article describes the Annual Conference of the Association for Consumer Research (ACR) held in Tucson, Arizona from October 10 to 13, 1996, focusing on research papers that were presented including "Visual Rhetoric in Advertising: An Experimental Inquiry," by Edward McQuarrie and David Glen Mick, "The Cognitive Basis of Cultural Differences in Responses to Advertising," by Anne M. Brumbaugh, and "The Reading Profile: An Interpretive Framework for Analyzing the Meanings of Ads," by Douglas B. Holt and Michael Mulvey.
- Subjects
ADVERTISING &; culture; ADVERTISING; ASSOCIATION for Consumer Research (U.S.); CONFERENCES &; conventions
- Publication
Advances in Consumer Research, 1997, Vol 24, Issue 1, p98
- ISSN
0098-9258
- Publication type
Proceeding