We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Hacia una conceptualización del plan de empresa: una mirada desde la estrategia.
- Authors
Osorio Tinoco, Fabián F.; Murillo Vargas, Guillermo
- Abstract
Certainly the current importance of the business plan and its widespread use for finding resources to address when creating a new company. The purpose of this paper is to present a conceptual analysis of the business plan beyond the confined to its use and development, from the look of the Strategy. Presents the conceptual elements of strategy, planning as a process. Finally, the importance of the environment, and concludes with approaches to consider in the future, a comprehensive analysis of business plans, given the importance of such an instrument has been acquiring.
- Subjects
BUSINESS planning; NEW business enterprises; STRATEGIC planning; PLANNING; ENTREPRENEURSHIP
- Publication
Universidad & Empresa, 2010, Vol 19, p133
- ISSN
0124-4639
- Publication type
Article