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- Title
OYUNLAŞTIRMANIN İŞLETMELER ÜZERİNDE ETKİLERİ: TOY CARDS ÖRNEĞİ.
- Authors
GÖKTAŞ, Pınar; HASEKİOĞLU, Hazar
- Abstract
Gamification is an application aimed at influencing people. Motivating groups can work more efficiently and effectively towards the goal. Elements such as providing motivation, inspiration from games, rewards and competition find a wide place in the application. Businesses have to organize, direct, coordinate and motivate human resources in the best way in order to maintain competition. In this direction, gamification, which has an important place in influencing people, is predicted to have a positive effect on the performance of customers around customer applications for commercial internal and external customers. For this purpose, the importance of gamification for businesses has been taken, and examples of internal and external use of gamification have been revealed. With the TOY (Turkey and Gamification) Gamification Decards application, which is Turkey's first gamification design cards, it has been tried to explain its effect on businesses with 10 effective case studies for internal and external customers. Thus, the business goal, behavior, personality, passenger journey, 8 basic game emotions, game elements, rewards, technology, reminders and triggers, as well as their ranking and evaluation main headings were evaluated in the corporate functioning evaluation and the road map was included.
- Subjects
CONSUMERS; GAMIFICATION
- Publication
Journal of the Cukurova University Institute of Social Sciences, 2023, Vol 32, Issue 3, p113
- ISSN
1304-8880
- Publication type
Article
- DOI
10.35379/cusosbil.1303114