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- Title
Les transferts de valeurs éco-responsables de l'événement aux parties prenantes sont-ils perçus par les touristes?
- Authors
ROBINOT, Élisabeth; TRESPEUCH, Léo
- Abstract
The objective of this study is to identify, through consumer perception, transfers of eco-friendly values that can take place between the green sport event, tourist destination and event's partners. To highlight these transfers, semi-structured interviews and netnography were conducted. The theoretical field of sponsorship were mobilized. The first result underling that there are transfers values between event and tourism destination. For consumers, both are responsible of the place preservation. Managerial' contributions are proposed.
- Publication
Revue Management et Avenir, 2017, Issue 96, p143
- ISSN
1768-5958
- Publication type
Article
- DOI
10.3917/mav.096.0143