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- Title
A New User Segmentation Model for E-Government.
- Authors
Ran Tang; Zhenji Zhang; Xiaolan Guan; Lida Wang
- Abstract
E-government in China has entered the development stage of personalized services, and user segmentation has become an urgent demand. On the basis of systematic interpretation of e-government development stages, in this article, the authors introduce CRM and customer segmentation concept into e-government areas, construct e-government user segmentation model, and obtain user segmentation results by empirical analysis. Comparing with existing segmentation methods based on experience, because of the introduction of customer segmentation concept and K-means algorithm, e-government user segmentation model presented makes segmentation more scientific and reasonable and can adjust dynamically as the user needs change, continuously improving
- Subjects
MARKET segmentation; INTERNET in public administration; CHINESE politics &; government; CUSTOMER relationship management; LOGISTICS
- Publication
Journal of Electronic Commerce in Organizations, 2013, Vol 11, Issue 2, p1
- ISSN
1539-2937
- Publication type
Article
- DOI
10.4018/jeco.2013040101