Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleA Factorial Experiment on the Impact of Unit Pricing on Low-Income Consumers.AuthorsKilbourne, William E.AbstractdeleteSubjectsUNIT pricing; PRICING; CONSUMER preferences; POOR people's attitudes; PURCHASING; PRICES; CONSUMER behavior; CONSUMPTION (Economics); COST accounting; CONSUMER attitude research; PSYCHOLOGY; ECONOMICSPublicationJournal of Marketing Research (JMR), 1974, Vol 11, Issue 4, p453ISSN0022-2437Publication typeArticleDOI10.2307/3151296