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- Title
APPLICATION OF THE LEAN CONCEPT AS A PREREQUISITE FOR A TOURIST BUSINESS DEVELOPMENT.
- Authors
Hristova, Madgerova Raya; Vasileva, Kyurova Vyara; Vladimirova, Atanasova Anny
- Abstract
A key issue in the globalized market is the demand of a new approach, providing the tourism businesses a sustained market presence. This means increasing competitiveness and making management decisions in this direction. One of the methods to solve this problem is to apply the Lean concept whereby the entrepreneurial efforts are focused on value - in terms of costs and in terms of the ability of the product to satisfy customer needs. The aim of the article is to bring opportunities for competitive development of tourism by applying the Lean approach. The study is based on concrete statistical data and results of a survey of managers and business owners in the sector of tourism. The following research methods are applied: analysis and synthesis, a poll survey and statistical methods.
- Subjects
TOURISM economics; BUSINESS development; LEAN management
- Publication
Economic Processes Management, 2016, Issue 4, p49
- ISSN
2311-6293
- Publication type
Article