We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
TOOLS OF CUSTOMER FEEDBACK AND FREQUENCY OF USING BY THE ACCOMMODATION FACILITY IN THE CZECH REPUBLIC.
- Authors
Novotová, Jitka
- Abstract
This paper deals with problems of the customer feedback collection by accommodation facilities in the regions of Ústí nad Labem, Liberec and Hradec Králové. For these regions is typical a high density of small lodging facilities such as guesthouses and cottages, mostly located in the mountain areas. The aim of the presented research was to determine which tools of online and offline customer feedback are used by the accommodation facilities in these regions and assess the differences in implementation between accommodation types and sizes. Data was collected via electronic questionnaire survey and then statistically evaluated by test of independence. The test data sample consisted of answers collected from 356 respondents. The findings demonstrate that type of accommodation has no significant impact on the implementation of communication tools. On the other hand, we observed statistical difference for facility size over/under 29 beds and also for annual turnover over/under 1 million Czech crowns.
- Subjects
CZECH Republic; CUSTOMER feedback; BED &; breakfast accommodations; MANAGEMENT
- Publication
Acta Academica Karviniensia, 2016, Issue 1, p83
- ISSN
1212-415X
- Publication type
Article
- DOI
10.25142/aak.2016.007