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- Title
SOCIAL MEDIA MARKETING: AN IMPORTANT PHASE IN MODERN BUSINESS MANAGEMENT.
- Authors
MAHESH, L.; AMULYA, M.
- Abstract
Social media has risen to a great level in India since last few years. Marketers in the west have already taken advantage of Social Media. But Indian marketers are still lagging behind in this foray. According to a survey done by DEI Worldwide in 2008, among US consumers, "companies not engaging in social media as part of their online marketing strategy are missing an opportunity to reach consumers". Social Media Marketing is emerging as an innovation in the marketing field. In India Social Media Marketing is catching fire since last 3 to 4 years. But still some companies are finding ways and means to manage it professionally. Hence, the need arise to study the state of social media use in marketing activities by Indian companies. By scouting the secondary data this study presents the state of social media marketing in India. This paper discusses about the concepts of social media and social media marketing and other aspects like the growth and benefits, role and relevance of social media in marketing, social media marketing strategies and it also presents an overview on the state of social media in India.
- Subjects
SOCIAL media in marketing; BUSINESS planning; MARKETING strategy; INTERNET marketing; INNOVATIONS in business
- Publication
CLEAR International Journal of Research in Commerce & Management, 2013, Vol 4, Issue 3, p162
- ISSN
2249-4561
- Publication type
Article