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- Title
MANAGING PUBLIC AFFAIRS: The Public Affairs Function.
- Authors
Post, James E.; Murray Jr., Edwin A.; Dickie, Robert B.; Mahon, John F.
- Abstract
Corporate public affairs is a relatively young staff function. As such, its management is a challenge to both staff specialists and the general managers who oversee its role within the organization. This article examines the management dimensions of the public affairs field and discusses the responsibilities and alternatives to senior general managers in shaping the public affairs function.
- Subjects
BUSINESS &; politics; CUSTOMER relations; PERSONNEL management; MANAGEMENT; BUSINESS enterprises; COMMUNITY relations; ORGANIZATIONAL structure; SCHOOL administration; CORPORATE political activity; INDUSTRIAL surveys
- Publication
California Management Review, 1983, Vol 26, Issue 1, p135
- ISSN
0008-1256
- Publication type
Article
- DOI
10.2307/41165055