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- Title
The Spectatorship of the Affiche Illustrée and the Modern City of Paris, 1880–1900.
- Authors
Carter, Karen L.
- Abstract
As a response to Susan Sontag’s classic writing on the poster, this essay analyses the phenomenon of the French ‘pictorial’ publicity poster, which developed in concert with a specific type of spectatorship delineated in contemporary poster criticism as linked to the city of Paris at the end of the nineteenth century. By comparing the collective reading of political placards and announcements in the early modern period to the hurried viewing of illustrated publicity posters at the dawn of the consumer economy, this essay contextualizes the poster’s spectatorship as dependent upon its conditions of public display in Paris after the city’s renovation and rationalization under Haussmannization.
- Subjects
PARIS (France); FRANCE; POSTER design; FRENCH lithography; HISTORY of advertising; HISTORY of Paris, France; NINETEENTH century; HISTORY
- Publication
Journal of Design History, 2012, Vol 25, Issue 1, p11
- ISSN
0952-4649
- Publication type
Essay
- DOI
10.1093/jdh/epr044