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- Title
Publicidad y modernidad en Colombia: apuntes para una comprensión del relato publicitario de la modernidad.
- Authors
VILLADIEGO, MIRLA; BERNAL, PATRICIA; URBANCZYK, MARÍA
- Abstract
This article makes a general introduction of the premises, both theoretical and historical, from which the research on "Colombian modernity as narrated by publicity: 1900-1950" was carried out. Among such premises are the debate on the role of publicity in building Colombian modernity, and the analysis of the function of the calculation - need - desire trilogy in consumer decision making. Finally, the methodological design is presented along with some partial results and conclusions.
- Subjects
COLOMBIA; ADVERTISING; COLOMBIAN history; ADVERTISING in popular culture; POPULAR culture studies; TWENTIETH century
- Publication
Signo y Pensamiento, 2006, Vol 25, Issue 49, p160
- ISSN
0120-4823
- Publication type
Article