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- Title
THE RISE AND FALL OF A MARKET LEADER: FROZEN FOODS IN THE U.K.
- Authors
Geroski, Paul; Vlassopoulos, Tassos
- Abstract
This paper explores the nature of competitive assets that are based on control of part of a market's infrastructure using a case study of the U.K. frozen food market. Following an argument due to Stigler, the thesis of the paper is that such assets are inherently transitory, and that positions of market leadership based on them tend to erode. This argument is consistent with the experiences of Birds Eye during the post-War period.
- Subjects
UNITED Kingdom; COMPETITION; FROZEN foods industry; INDUSTRIAL organization (Economic theory); MARKET orientation; FOOD industry; COMPETITIVE advantage in business; BRITISH corporations; ASSETS (Accounting); CASE studies
- Publication
Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1991, Vol 12, Issue 6, p467
- ISSN
0143-2095
- Publication type
Article