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- Title
GHCL to bring Rosebys to India.
- Abstract
The article reports on the entry of home textile company GHCL into the home textile retailing market in India through Rosebys, the Great Britain-based home textile chain it acquired in 2006. GHCL is looking at a franchise model to introduce the British retail brand which would be positioned at the premium end. It would also offer not just home textiles such as bed sheets, towels, furnishing but also Rosebys branded personal care products such as premium quality soaps and accessories. The companies would also bring products for which they hold licences such as Star Wars and Bob the Builder.
- Subjects
INDIA; MARKET entry; GHCL Ltd.; ROSEBYS (Company); HOUSEHOLD linens industry; CORPORATE growth
- Publication
Man-Made Textiles in India, 2007, Vol 50, Issue 12, p453
- ISSN
0377-7537
- Publication type
Article