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- Title
Diagnoses: Bajaj Electricals—Lighting Up the Future Case Analysis.
- Authors
Khatua, Apalak
- Abstract
However, the case also points out the stagnation and growth dilemma faced by BEL in the recent past from the perspective of Mr. Shekhar Bajaj, Chairman and Managing Director of BEL. Strategic Sweet Spot for BEL BEL has a diversified business portfolio, and a broad classification such as consumer products might be misleading. B T b he case narrates the emergence of Bajaj Electricals Limited (BEL), as one of the leading consumer appliance players, in the Indian market. A firm's resources can be tangible (e.g., physical assets of BEL) and intangible assets (e.g., the reputation of BEL).
- Subjects
CASE studies; COMPACT fluorescent light bulbs; TRANSACTION cost theory of the firm
- Publication
Vikalpa: The Journal for Decision Makers, 2022, Vol 47, Issue 1, p68
- ISSN
0256-0909
- Publication type
Article
- DOI
10.1177/02560909221083969