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- Title
Harvest Gold: Delhi's No. 1 Bread.
- Authors
Farooqui, Noria
- Abstract
The article presents a case study of the success of Harvest Gold, specifically on the company's management strategy in Delhi, India. It outlines the origins of the company and its penetration in the bread and baking industry. It discusses its business operations including procurement, price, flour data, dough properties, and quality evaluation. Its quality assurance, packaging, marketing, and distribution of the company are also mentioned.
- Subjects
DELHI (India); INDIA; HARVEST Gold (Company); BUSINESS success; MARKETING strategy; BREAD industry
- Publication
Vikalpa: The Journal for Decision Makers, 2012, Vol 37, Issue 2, p117
- ISSN
0256-0909
- Publication type
Case Study
- DOI
10.1177/0256090920120208