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- Title
How Large Corporations Use Data Mining to Create Value.
- Authors
Calderon, Thomas G.; Cheh, John J.; Kim, Il- Woon
- Abstract
Explains the importance of data mining process on business enterprises to create business strategies and value for employees. Discussion of the data mining process; Reasons of companies for not using data mining process; Data mining techniques employed by various companies; Data sources used by companies for data mining; Guidelines which the management accountants must consider before using data mining technique as a tool for creating competitive business intelligence.
- Subjects
DATA mining; DATABASE management; ONLINE data processing; BUSINESS planning; BUSINESS enterprises; INFORMATION resources management
- Publication
Management Accounting Quarterly, 2003, Vol 4, Issue 2, p1
- ISSN
1528-5359
- Publication type
Article