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- Title
MODEL OF GIS-BASED APPLICATION FOR FIRM COMPETITIVENESS ANALYSIS.
- Authors
Ivanova, Adelina; Delijska, Boryana; Todorov, Vladislav
- Abstract
The use of geographic information systems (GIS) as a tool for data presenting and analyzing in various areas of modern society becomes more and more relevant and aproved. GIS provide rich opportunities for complex analysis of many economic indicators combined with spatial (geographical) data. The competitiveness consolidating such indicators is a complex and multifaceted concept measured by index highly depending on the level of awareness in technological, organizational and managerial aspects. This determines the application of information and communication technologies (ICT), including GIS for data gathering, exchange, processing and storage, for output information, as well as for knowledge generation in order to management decision support in business organizations. The literature review shows a large number of firm competitiveness researches but none of them are related to GIS. The article investigates an innovative model of an online application using GIS for firm competitiveness analysis. The model of the application has a modular structure, including modules of: interface, online GIS, functionality (business logics) and firm database. The interface module contains web pages for queries and results from analysis with spatial localization. The module of functionality covers scripts of the functions for: data entry and support, firm competitiveness index calculation, GIS and firm database connections, index ranking, factor, comparative and trend analysis, and others. A method of firm competitiveness index calculation, developed by the authors in their previous research, is applied. In addition to the methodology, methods are used to: determine user access levels; selection of GIS layers; analysis of firm competitiveness. The GIS module includes spatial and attribute data in layers of: basic administrative map, transport network, urban territories, engineering infrastructure, demography, water resources, and firms for selected region. The firm database contains main firm data and the respective competitiveness indicators. The analysis is consistent with standard classifier of the business sectors and includes firm ranking in accordance with their competitiveness indices for selected business sector and time period. The proposed model is a basis of software application development for diagnostics and analysis intended for business analysts and firm managers, researching the firm positions and bottlenecks, helping management decision making. The article is developed under project ÐИС-Б-1078/16.03.2020 of the University of Forestry, Sofia, Bulgaria.
- Subjects
GEOGRAPHIC information systems; INFORMATION &; communication technologies; ECONOMIC indicators; DEMOGRAPHY; DATA analysis
- Publication
Knowledge: International Journal, 2020, Vol 42, Issue 3, p549
- ISSN
2545-4439
- Publication type
Article