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- Title
Le marché, un hyper-lieu au service du marketing de la ville et du territoire.
- Authors
Guguen-Gicquel, Inès; Thevenot, Géraldine
- Abstract
This article aims at enriching our market comprehension from a social and geographical point of view through the analysis and understanding of hyper-place and the meaningful elements of this distribution channel in today's complex and moving world. The study of in-depth interviews highlights the different types of social relationships and the five dimensions of the hyper-place proposed in this specific distribution place. These social and spatial features enable the market to develop a certain agility. A better managerial consideration of this agility in the city as well as the networking/canvassing of other hyper-places in the territorial fabric would undoubtedly lead the actors to redesign their representation of their own territory's attractiveness.
- Publication
Décisions Marketing, 2020, Issue 98, p65
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/DM.098.65.82