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- Title
La fréquentation des magasins de déstockage alimentaire. Une nouvelle façon d'arbitrer ses dépenses.
- Authors
Lacour, Jean-Pierre
- Abstract
Nowadays, consumers increasingly tend to modify their household budgets and reduce food expenditures. To meet the demand for lower prices, new retail business models are becoming increasingly popular. Salvage grocery stores that discount products by 30 % or more are increasingly successful. This paper provides an analysis of this new kind of stores. A qualitative study has been conducted in order to identify the motivations as well as the reluctance of consumers to embrace this model. A typology of shoppers has been established and three groups are identified: habitual, occasional and expert shoppers.
- Publication
Décisions Marketing, 2014, Issue 75, p27
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/DM.075.27.40