Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleGÉRER LA RÉSISTANCE DES CONSOMMATEURS AUX PROGRAMMES DE FIDÉLISATION.AuthorsMAALEJ, EUCHSubjectsCUSTOMER loyalty programs; PROFITABILITY; ECONOMIC activity; MARKETING; COST effectiveness; BUSINESSMENPublicationDécisions Marketing, 2012, Issue 68, p97ISSN0779-7389Publication typeArticleDOI10.7193/DM.068.97.100