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- Title
INDUSTRIAL APOCALYPTIC: NEOLIBERALISM, COAL, AND THE BURLESQUE FRAME.
- Authors
PEEPLES, JENNIFER; BSUMEK, PETE; SCHWARZE, STEVE; SCHNEIDER, JEN
- Abstract
Rhetorical scholarship and cultural commentary have demonstrated that environmentalist voices are consistently associated with apocalyptic rhetoric. However, this association deflects attention from the apocalyptic rhetoric that comes from industry and countermovements to environmentalism. This essay seeks to remedy that oversight by proposing the concept of "industrial apocalyptic" as a significant rhetorical form in environmental controversy. Based on analysis of the rhetoric of the U.S. coal industry, we find that these industrial apocalyptic narratives rely on a burlesque frame to disrupt the categories of establishment and outsider and thus thwart environmental regulation. Ultimately, we argue that industrial apocalyptic co-opts environmentalist appeals for radical change in the service of blocking such change and naturalizes neoliberal ideology as the commonsense discourse of the center.
- Subjects
UNITED States; COAL industry; ENVIRONMENTALISM; ENVIRONMENTAL policy; NEOLIBERALISM; RHETORICAL analysis; RHETORIC &; psychology; END of the world; FEAR &; society; PSYCHOLOGY
- Publication
Rhetoric & Public Affairs, 2014, Vol 17, Issue 2, p227
- ISSN
1094-8392
- Publication type
Essay
- DOI
10.14321/rhetpublaffa.17.2.0227