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- Title
Behavioral Intention Formation: The Interdependency of Attitudinal and Social Influence Variables.
- Authors
Ryan, Michael J.
- Abstract
Fishbein and Ajzen have proposed a theory in which behavioral intention formation is a function of the separable effects of attitude and the social norm. A variable network is deduced from their writings that explicitly models complex variable interdependencies not previously subjected to empirical testing. The findings from an experimental test support a model in which normative variables mediate the effects of both cognitive and normative information on behavioral intentions. Implications for the theory's central equations and for information processing in general are discussed.
- Subjects
CONSUMER behavior research; SOCIAL influence; CONSUMER attitude research; EMPIRICAL research; MULTIVARIATE analysis; CONSUMER culture; SOCIAL norms; COGNITION -- Social aspects; SOCIAL pressure; PURCHASING -- Social aspects; ECONOMICS
- Publication
Journal of Consumer Research, 1982, Vol 9, Issue 3, p263
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/208922