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- Title
Customer Experience with Rent-to-Own Transactions.
- Authors
Lacko, James M.; McKernan, Signe-Mary; Hastak, Manoj
- Abstract
The authors examine the characteristics and experiences of rent-to-own customers using a nationwide survey of 532 customers and 11,575 noncustomers. The authors find that most customers have low incomes and education levels, but most have a motor vehicle and some type of credit card or bank account; most customers use rent-to-own transactions to purchase merchandise, not merely as short-term rentals; and most customers are satisfied with the transactions and are treated well if they are late making a payment, though some experience abusive collection practices. The authors discuss the implications of the findings for public policy.
- Subjects
CONSUMER behavior; SURVEYS; INCOME; EDUCATION; PSYCHOLOGY; HUMAN behavior
- Publication
Journal of Public Policy & Marketing, 2002, Vol 21, Issue 1, p126
- ISSN
0743-9156
- Publication type
Article
- DOI
10.1509/jppm.21.1.126.17615