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- Title
EMPIRIČNO OVREDNOTENJE PODOBE SLOVENIJE KOT TURISTIČNE DESTINACIJE V OČEH TUJIH PREDSTAVNIKOV TURISTIČNE DEJAVNOSTI.
- Authors
Konečnik, Maja
- Abstract
According to much empirical research, the image of a tourist destination can be recognized as one of the pivotal factors in travelers' decision-making processes and destination-selection behavior. The importance of the image concept is also recognized by tourist destinations because the changing circumstances in international tourism markets are forcing all destinations to compete in the battle to win more tourists. The paper presents an empirical evaluation of Slovenia's image as a tourist destination from the point of view of foreign tourism experts. The results indicate the relatively positive common image of Slovenia as a tourist destination as seen by the investigated group of respondents.
- Subjects
SLOVENIA; TOURISM; TRAVEL; TRAVELERS; DECISION making; RESPONDENTS
- Publication
Our Economy / Nase Gospodarstvo, 2005, Vol 51, Issue 1/2, p109
- ISSN
0547-3101
- Publication type
Article