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- Title
Understanding and Using the Relationships Between Business and Professional Communication and Public Relations.
- Authors
Penrose, John M.
- Abstract
Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the business and professional communication curriculum, but we lack a systematic overview of the overlaps between PR and business communication theory and practice. This article is a practical guide for instructors wanting to add PR content to their curriculum. It presents respective theoretical origins, media reliance similarities, common perspectives, overlaps of academic challenges for legitimacy and respectability, and potential classroom applications.
- Subjects
PUBLIC relations research; BUSINESS communication; COMMUNICATION teachers; ASSOCIATION for Business Communication (U.S.); COMMUNICATION education; CURRICULUM
- Publication
Business & Professional Communication Quarterly, 2015, Vol 78, Issue 4, p494
- ISSN
2329-4906
- Publication type
Article
- DOI
10.1177/2329490615593370