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- Title
Pikesville Lightning (B): Evaluating New Initiatives via Strategy Mapping and the Balanced Scorecard.
- Authors
Venkatesh, Roopa; Fredin, Amy; Riley, Jennifer
- Abstract
The article offers information on the Pikesville Lightning, a minor league baseball team. It mentions Pikesville's main initiatives related to its newest venture including increasing revenues and maintaining solid profit margins from the POG ovens; and also mentions that the organization's newest idea to stay fresh and current is to custom produce a specialized oven, which would be sold to Lightning fans who love the ballpark's famous hot dogs.
- Subjects
BASEBALL teams; BUSINESS revenue; PROFIT margins; FAIR-return price; FRANKFURTER sausages
- Publication
IMA Educational Case Journal, 2019, Vol 12, Issue 1, p1
- ISSN
1940-204X
- Publication type
Article