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- Title
Marriott International: Exploring and Understanding Disruption in the Hospitality Industry in South Florida.
- Authors
Darsin, Jose; Rosner, Joshua; Urdaneta, Cristina; Yepes, Mariana
- Abstract
This article explores and seeks to understand disruption in the hospitality industry in South Florida through a detailed evaluation of the Marriott International, Inc. hotel company. Using interviews, research, and brainstorming, the authors develop four specific disruption ideas for Marriott and an action plan for their implementation. The concept behind these disruptions is to create new revenue streams to maximize the use of existing resources without major investments.
- Subjects
FLORIDA; MARRIOTT International Inc.; HOSPITALITY industry
- Publication
Journal of Multidisciplinary Research (1947-2900), 2019, Vol 11, Issue 1, p99
- ISSN
1947-2900
- Publication type
Article