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- Title
基于情感挖掘和话题分析的旅游舆情危机演化特征--以“丽江女游客被打”事件为例
- Authors
李勇; 蒋冠文; 毛太田; 蒋知义
- Abstract
The popularity of mobile social network platforms, such as Sina Weibo, We Chat, etc., have substantially changed our way of living and communication. As an area closely connected with Internet news media, tourism industry is facing with unprecedented opportunities as well as challenges. Tourism opinion crisis events under the environment of Internet, such as "Fenghuang(Phoenix) Ancient Town charges for residents", "Qingdao shrimps with high price", and "Female tourist attacked in Lijiang",etc., have raised widespread attention with the facilitation of online social network platforms, and have made a great impact on the image of tourist spots and the development of tourist activities. However,tourism opinion crisis, as the outcome of the development process of platform economy virtualization,has received less attention in the study of tourism crisis management. To amend this gap of knowledge,this implements the following research.First, a novel classification rule for tourism crisis is proposed, on the basis of combing domestic and foreign literature concerning tourism crisis management and network public opinion. The concept of tourism opinion crisis, which is the research subject in this paper, is expounded from the perspective of network public opinion. Taking the"Female tourist attacked in Lijiang"incident as an example, the webpage data crawling tool is used to extract relevant news reports and user comments data from Sina Weibo. And the final event-related corpus is obtained after data preprocessing.Second, through crisis keywords extraction, lyric topics identification, and emotional intensity calculation, a comprehensive analysis was carried out with respect to the life cycle of the tourism opinion crisis. It is found that:(1) There exists an "amplification effect" in public psychology. Public evaluation of crisis events is more easily leaded by the most prominent behavioral characteristics of public opinion and it usually ignores the universal evolution law of the events, which results in onesided evaluation results.(2) Two evolution patterns of public opinion topics are found, i.e. deeply developing and transverse diffusing. New deriving topics are often accompanied by peaks of negative emotions.(3) The tourism opinion crisis caused by public security is emergent and perishable, and the life cycle length of crisis events has significant uncertainty.Lastly, some targeted suggestions are proposed for tourism crisis management. The research not only reveals the dissemination characteristics of tourism opinion crisis under the environment of Internet,but also offers valuable insights for the supervision departments to improve public opinion management.
- Subjects
WEIBO (Web resource); ONLINE social networks; PUBLIC opinion; CRISIS management; TOURISM management; TOURISM
- Publication
Tourism Tribune / Lvyou Xuekan, 2019, Vol 34, Issue 9, p101
- ISSN
1002-5006
- Publication type
Article
- DOI
10.19765/j.cnki.1002-5006.2019.09.014