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- Title
WHEN MINDSETS COLLIDE: SWITCHING ANALYTICAL MINDSETS TO ADVANCE ORGANIZATION SCIENCE.
- Authors
ZYPHUR, MICHAEL J.
- Abstract
Analytic techniques have associated mindsets that can determine the way scholars conceptualize their objects of study. I propose that switching these "analytical mindsets" can lead to new theoretical insights. Using two examples, I show how switching analytical mindsets allows for divergent creative thinking that can help researchers generate new theoretical foci. I conclude by discussing the importance of attending to methodology when engaging in the process of theory construction.
- Subjects
RESEARCH methodology; ORGANIZATIONAL research; SOCIAL science research; SCHOLARS; THEORY; DATA analysis
- Publication
Academy of Management Review, 2009, Vol 34, Issue 4, p677
- ISSN
0363-7425
- Publication type
Article
- DOI
10.5465/amr.34.4.zok677