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- Title
EL ESTUDIO DE LA LEALTAD EN EL TURISMO: UNA REVISIÓN DE LA LITERATURA.
- Authors
Baptista Alves, Helena Maria; Campón Cerro, Ana María; Hernández Mogollón, José Manuel
- Abstract
Since the 1990s, relationship marketing and loyalty has aroused the interest of researchers and practitioners, as a tool capable of giving continuity to the organization through the establishment of long-term relationships with its stakeholders. It verifies that loyalty in the tourism industry has been little studied. This paper aims to identify and analyze the research on the determinants of loyalty in tourism. The results attempt to summarise what has been investigated, who addresses these issues, where the main focuses of research are and what methodologies have been used. The goal is to obtain the state of the art of research on this issue and identify future lines of research.
- Publication
Tourism & Management Studies, 2011, Vol 1, p850
- ISSN
2182-8458
- Publication type
Article