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- Title
The management of external marketing communication instruments in health care services.
- Authors
Bobocea, L.; Spiridon, St; Petrescu, L.; Gheorghe, C. M.; Purcarea, V. L.
- Abstract
In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns. Consequently, management instruments are employed to effectively evaluate the success of a campaign. The BCG Matrix, SWOT analysis and the Gantt Diagram were used in this paper to ensure the consistency and accuracy of the external communication process at an empirical level.
- Subjects
MARKETING management; MEDICAL care; PUBLIC health; GROUP medical practice; HEALTH
- Publication
Journal of Medicine & Life, 2016, Vol 9, Issue 2, p137
- ISSN
1844-122X
- Publication type
Article